It is also true that many of the doom and gloom theories are much exaggerated and serve only to promote a negative environment and to exacerbate problems.
In this context, sellers will be well inspired not to yield to irrational pessimism or outright panic. For many, it will mean that the transactions will simply take longer; they should be able to weather the storm and eventually accomplish their goal. For others, on the contrary, time is of the essence; a proactive tactical move might be urgently required. It is with this latter type of sellers in mind that CMS Group has designed a marketing strategy that would benefit sellers, buyers and all involved parties by insuring fair market value, reducing the duration of the process and minimizing the costs.
The main elements of the strategy can be summarized as follows:
- A relatively short-term listing agreement
- An aggressive advertising campaign via press, MLS and internet
- A one-time, one day only showing/open house date
- An invitation to interested parties to promptly present their best and highest offers
- A deadline and a minimum price for the competitive bidding